In February 2017, the PPA launched a new national safe cycling awareness campaign which focused on changing the behaviour of drivers. We launched a radio, poster, banner and trailer campaign highlighting four problem areas cyclists are faced with on the roads. These messages were used in the various forms of media, from street posters to mall banner walls.
WE DID MANY HANDOUTS DURING 2017
2017 has been a busy year! We’ve stepped up our communications and hand-outs in Gauteng, Cape Town, the eastern Cape and Free State in order to help create awareness among motorists. Please let us all obey the rules of the road, and show respect towards and be more tolerant of other road users.
We also handed out chocolates and Powerade on Chapmans Peak to both cyclists and motorists, using the time to chat to them about safe cycling and mutual respect on the road:
ACTIVATIONS IN PORT ELIZABETH
During 2017 the PPA Safe Cycling team handed out 200 commuter reflective bibs in PE and organised an awareness ride in Seaview, prior to the EP Herald. A huge thank you to Leon Claassen and his team for the work done in the windy city. Thank you to all the cyclists and PPA members who came to say hello and bought jerseys from us.
COOL KID ON A BIKE
The Pedal Power Association, in conjunction with the Bicycle Empowerment Network (BEN), launched a ‘schools safe cycling programme’ on Thursday 29 September at the Bergsig Primary School, Bonteheuwel on the Cape Flats. The aim of the programme is to introduce children to cycling, whilst focusing on road safety.
“For 40 years, the PPA has been promoting cycling and the interests of cyclists. We believe that everyone should ride a bicycle every day – albeit to school, work, to the shops or just for fun. We are proud to be involved with this schools safe cycling programme as the safety of our children on bicycles is of utmost importance to us,” says PPA CEO, Robert Vogel.
“The number of children cycling to school alone has rapidly decreased over the past few decades, often because parents worry about traffic danger. We want to teach children about road safety and encourage parents to cycle with their children. Once your child is confident on their bike, getting them used to cycle on roads with dedicated cycle lanes, will improve their confidence and fitness,” explains Vogel.
The cycling programme consists of a theoretical lesson on all elements of cycling safety, followed by a practical session of riding bicycles in a controlled environment on the school grounds.
“Bicycles are a fun, eco-friendly and affordable way to get you where you need to be, but children need to be educated on safety when cycling,” explains Tim Mosdell, general manager of BEN. “Bicycles are for everyone, no matter your age!”
PPA launched the very successful ‘Cyclists Stay Alive at 1.5’ campaign back in 2011, which resulted in a 1 metre law being promulgated in 2013 in the Western Cape. In 2014, the PPA launched the ‘Stay Wider of the Rider’ campaign, urging motorists to pass cyclists at a safe distance of at least 1 metre or more. One of the aims of the campaign is to create awareness on the roads about how vulnerable cyclists are.
Plans are afoot to launch the safe cycling school programme nationally.
Should you wish to involve your school with our programme, please email us.
PPA ‘STAY WIDER OF THE RIDER’ CAMPAIGN GOES NATIONAL
The Pedal Power Association is a Public Benefit Organisation committed to promote cycling and the interests of cyclists. Our new ‘STAY WIDER OF THE RIDER’ campaign, launched in February 2015 ahead of the 2015 Cape Town Cycle Tour, aims to create maximum awareness amongst all road users.We hope this will lead to safer roads for all users in South Africa.
Join thousands of supporters and pledge your support for the PPA Safe Cycling national campaign by riding in a PPA STAY WIDER OF THE RIDER jersey at major cycling events throughout South Africa including, amongst others, the AMASHOVA, 947 and the PPA Mangaung Cycle Tour.
Lack of visibility is a key issue that contributes towards cycling accidents on our roads. The new “Stay Wider of the Rider” safe cycling jerseys are highly visible and include the simple “Stay Wider of the Rider” message. They are available in short and long sleeves. High visibility bibs with the “Stay Wider of the Rider” message will be available to cyclists who commute in work clothes.
Join thousands of supporters and pledge your support for the safe cycling campaign by sticking the “Stay Wider of the Rider” bumper sticker to the back of your vehicle. “It is also our responsibility as drivers to become more aware and tolerant of other road users,” says PPA chairman Steve Hayward.
“There can be no doubt that the time has come for action to make our roads safer for the cyclists of South Africa,” says Hayward. “The PPA constantly hears from cyclists across South Africa who feel unsafe on the roads due to poorly designed roads, aggressive driving or the lack of signage and safe cycling lanes.
Cyclists need to remember that if they want motorists to respect them on the roads, they too have to obey the rules of the road and show respect towards motorists. “Using abusive language and rude gestures is just going to add fuel to the fire,” he said.
“Cycling is a valid and legal form of transport. In too many cases cycling is treated as an optional extra to be added where there is enough ‘spare space’, Hayward said. “Let’s practise tolerance, respect and unity in order to be safer on the roads,” Hayward concluded.
Statistics show that 84% of cycling fatalities are caused by cyclists being hit by a motor vehicle from behind or when a vehicle underestimates the speed of a cyclist and crosses their path.Cyclists have almost no protection when they are involved in an accident.By giving them adequate space on the roads, motorists can avoid accidents that may cost precious lives.
Through the STAY WIDER OF THE RIDER campaign, PPA urges motorists to obey the law and pass cyclists at a safe distance of at least 1 metre or more. Come ride with us join our SC start groups to show your support for Safe Cycling in South Africa.
Contact Liz Heydra at the PPA Office on (021) 671-3478 / 671-6340 or email email@example.com.
Gilets are available @ R 400 for PPA members and @ R500 for non-member. Gilets are unisex. The following sizes are available: S,S,M,L,XL,2XL,3XL,4XL
The short sleeve jerseys are available in men’s and ladies cuts. Sizes: XS, S, M,L,XL,2XL,3XL AND 4XL. Cost: Short Sleeve jerseys @ R300 PPA members @ R400 non- members
A BIT OF HISTORY: WHERE DID IT ALL START?
The Pedal Power Association (PPA) proudly launched its ‘Safe Cycling’ campaign in 2011. The campaign focused on promoting a safe passing distance of 1.5m between vehicles and cyclists.
In February 2012, the safe cycling campaign focused on increasing safety for sports cyclists. At the beginning of each year, the number of cyclists increases substantially due to the Cape Town Cycle Tour which takes place annually on the second Sunday of March. The Cycle Tour is the biggest cycle event in South Africa and one of the largest timed events in the world, and attracts thousands of visiting cyclists to Cape Town. Many of these cyclists are not regular riders and not always accustomed to cycling on the roads in and around Cape Town. This in turn poses challenges to both cyclists and motorists on our roads.
“We are in the fortunate position that the Pedal Power Association and the Rotary Club of Claremont are the beneficiaries of the Cape Town Cycle Tour Trust who organises, amongst others, the annual Cape Town Cycle Tour (previously called the Cape Argus Pick n Pay Cycle Tour). The PPA uses any profits received in this way to run the Association, and to fund cycling projects that fit in with our Constitution,” explained PPA Chairman, Steve Hayward. The PPA Safe Cycling campaign soom became one of PPA’s biggest projects.
The campaign rolled out across radio, print, social media, moving media (back-of-bus) and even bumper stickers to help spread the word.