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Background

A BIT OF HISTORY: WHERE DID IT ALL START?

The Pedal Power Association (PPA) proudly launched its ‘Safe Cycling’ campaign in 2011. The campaign focused on promoting a safe passing distance of 1.5m between vehicles and cyclists.

One of the original ‘safe cycling’ flags at the launch of the campaign in 2011.

In February 2012, the safe cycling campaign focused on increasing safety for sports cyclists. At the beginning of each year, the number of cyclists increases substantially due to the Cape Town Cycle Tour which takes place annually on the second Sunday of March. The Cycle Tour is the biggest cycle event in South Africa and one of the largest timed events in the world, and attracts thousands of visiting cyclists to Cape Town. Many of these cyclists are not regular riders and not always accustomed to cycling on the roads in and around Cape Town. This in turn poses challenges to both cyclists and motorists on our roads.

“We are in the fortunate position that the Pedal Power Association and the Rotary Club of Claremont are the beneficiaries of the Cape Town Cycle Tour Trust who organises, amongst others, the annual Cape Town Cycle Tour (previously called the Cape Argus Pick n Pay Cycle Tour). The PPA uses any profits received in this way to run the Association, and to fund cycling projects that fit in with our Constitution,” explained PPA Chairman, Steve Hayward. The PPA Safe Cycling campaign soom became one of PPA’s biggest projects.

 

The original 1.5m campaign launched with, amongst others, moving media.

The campaign launch: The red marker indicates 1.5m!

The campaign rolled out across radio, print, social media, moving media (back-of-bus) and even bumper stickers to help spread the word.

PPA staff proudly displaying some of the posters and safe cycling bumper stickers

The original bumper stickers

One of “our” safe cycling buses on the freeway!